Sales & Marketing
Under this category, everything that contributes to brand awareness is included: familiarizing people with your brand, acoustic ceiling systems, or even introducing them to acoustics in general.
The first years, we really needed to push the idea of acoustics in the market. When acoustics were more widely known, the next chapter arrived, which was promoting the brand and creating an association with seamless acoustic ceilings.
The website in combination with social media is an important part in this process. Many people, within our targer group, experience problems with acoustics and we simply have a solution.
This is a challenge that many people face, and through our campaigns, they encounter the issue and potential solutions without even realizing it. We keep the message simple and communicate it through LinkedIn, YouTube, the website and with our partners, to keep reminding the importance of acoustics.
